Mollicomms: a brand that’s personal and professional in one line
How we turned a communications consultant’s voice into a wordmark, a pattern and a bright palette that works from business cards to tote bags.
Mollicomms is the communications consultancy of Mollie Hawes, bringing clear strategy and sharp copy to the businesses and organisations she works with. For a founder-led consultancy, the brand has to feel like the person behind it while still looking established.
Finding the voice first
The work began with brand foundations, getting to the heart of what Mollie brings: a voice of clarity, honesty, action and results. That gave the identity a clear brief.
The personal and the professional
The wordmark brings both sides together. A flowing, handwritten ‘molli’ runs straight into a clean, confident ‘comms’, so the personal and the professional sit in one line. The looping script then becomes a repeat pattern.
The palette sets that pattern on a deep green with bright teal, yellow, pink, orange, sky blue and lime. It carries through business cards, the website, bookmarks and tote bags.
“Working with Sam was genuinely brilliant. He took the time to really listen to me, asked the right questions and understood exactly what I needed immediately. The whole process felt clear, quick, focused and energising.”
Mollie Hawes, Founder, Mollicomms
For founders building a brand around themselves
A personal brand doesn’t have to mean your name in a nice font. Pin down what you stand for, then find one idea that shows it. Everything else can grow from there.
See the full Mollicomms case study, or talk to us about your own brand.