In Good Company is a brand and design studio helping founders and SMEs build brands people trust.
Brand strategy, identity, websites and everything in between, for businesses that have outgrown how they look. Based in Liverpool, working across the UK.
Brand with us
We work out what your business stands for, then build an identity that shows it, from the logo to the guidelines your team will actually use.
Launch with us
Then we take it out into the world: campaigns, content, social, websites, print and signage that all come from the same thinking.
Built for founders and growing businesses
Brand projects shaped around running a business, with a clear proposal before we start and the designers on every call.
Founders and start-ups
Launching something new and need a credible brand in time for launch, without months of meetings.
Could a three-week brand work for you?Growing SMEs
The business has moved on but the brand hasn’t. You need something the whole team can use with confidence.
Six signs you’ve outgrown your brandEstablished businesses
Entering a new chapter, a new market or a step up in client size, and ready to rebrand with purpose.
How a brand project works
Brands we’ve helped build
Baltic Bespoke
A brand built to last.
Praxor
Knowledge in practice.
Mollicomms
Clear strategy, sharp copy.
A Medida Golf Experiences
Every detail, shaped around you.
How we can help
From a full brand identity to a single piece of print.
- Brand identityStrategy-led identities for founders and growing businesses.
- Logo designMarks and wordmarks that work from a hangtag to a van.
- WorkshopsSessions that get everyone pointing the same way.
- Creative campaignsFrom the big idea to every asset it needs.
- Content creationOn-brand content, week in, week out.
- Print & productionPosters, brochures, stationery and packaging.
- Social media strategyTemplates and systems that make social easier.
- Website design & buildSites that look the part and are easy to run.
- Signage & wayfindingMaking the brand part of the space.
“What started as a simple brand package has grown into a fully realised identity that now spans hundreds of touchpoints, from digital and print to vehicles and signage, and it's always felt joined up and true to us.”
Brand advice for founders and SMEs
Anthony Burrill: designing a website that lets the work speak
How a clean, grid-based portfolio site organises decades of bold typographic work without competing with it.
ScheduledHaymarket: bringing trust and clarity to property management
How a wordmark, an H mark and a poster campaign gave a block management company a credible, modern presence.
ScheduledPopcorn Bar Chester: branding a venue for the art of having fun
How a playful identity, event branding and a booking-led website position a venue as Chester’s go-to party destination.
ScheduledAmbient Studio: positioning an architecture practice for complex briefs
How positioning and a cohesive identity help a collaborative London practice stand out in a competitive market.
ScheduledALLSZN: building a golf brand around community
How a wordmark, badge, sub-idents and apparel give a golf and lifestyle brand room to grow.
ScheduledAuteur Media: evolving a brand without losing its personality
How we simplified an existing avatar, added a new wordmark and gave a storytelling business a brand that feels like there’s a real writer behind it.
ScheduledCaldway Construction: balancing luxury with approachability
How a bespoke home builder with more than 40 years’ experience got an identity, messaging and website that lead with its heritage and its team.
ScheduledTerranova Land Group: a brand that points to potential
How an arrow in a marque became the idea behind a whole identity for a land and development business.
ScheduledCould a three-week brand identity be right for your business?
Not every brand needs months. For some founders a short, focused sprint is the better idea. Here’s how to tell if you’re one of them.
ScheduledBleubird: a logo that has appeared on every product since 2017
What it takes for a mark to last, and how it grew into positioning, messaging and guidelines for an outdoor lifestyle brand.
ScheduledHow to make brand guidelines your team will actually use
Most brand guidelines end up unread in a folder. A few principles for ones that keep a brand consistent as the business grows.
ScheduledA Medida Golf Experiences: one voice from first post to booking
How a logo, social media, website copy and email campaigns work together for a tailor-made golf travel company.
ScheduledLogo, wordmark or brand mark: what’s the difference, and which do you need?
A plain-English guide to the main kinds of logo, when each one works, and why most brands end up needing more than one.
ScheduledMollicomms: a brand that’s personal and professional in one line
How we turned a communications consultant’s voice into a wordmark, a pattern and a bright palette that works from business cards to tote bags.
ScheduledHow to write a design brief that gets you better work
Ten questions that turn a vague idea into a brief a designer can work from, plus a template to copy.
ScheduledPraxor: building a brand for a business that works in high-risk environments
How brand foundations, a confident wordmark and a clear system gave an infrastructure specialist a brand to match its expertise.
ScheduledSix signs your business has outgrown its brand
Rebrands aren’t about being bored of your logo. They’re about the brand no longer fitting the business. Here’s how to tell.
ScheduledBaltic Bespoke: how a simple brand package grew into hundreds of touchpoints
A garden room builder that started with the basics and now has a brand on vans, hoardings, brochures and signs, without ever losing its core.
ScheduledWhat’s included in a brand identity (and why it’s more than a logo)
Strategy, logo suite, type, colour, a visual system and guidelines: what you should expect, and why each part is there.
Scheduled
Got a project in mind?
Let’s start with a 30-minute call on Zoom or Google Meet. A chance to get to know each other and work out what you’re looking to do.