Praxor brand strategy and identity
Knowledge in practice.
Praxor is a programme performance and completion partner for major infrastructure, working with clients, Tier One contractors and suppliers in high-risk, highly regulated environments, from civil and defence nuclear to power, energy and complex manufacturing.
The project began with the brand foundations: the meaning behind the name, taken from praxis, putting knowledge into practice, along with the positioning, brand promise, mission and operating principles. The identity carries that into a confident wordmark with the strapline ‘knowledge in practice’, a palette led by Midnight and Glacier blue with Earth Green, Electric Lime and Warm Brown, and IBM Plex Serif and Sans for an engineered but approachable voice. Halftone wave graphics represent the flow of complex programmes, all tied together by colour, and the whole system is set out in brand guidelines with stationery, ID cards, social media, presentations and a website design.
Designed by In Good Company, a brand and design studio in Liverpool. See all services or more work.
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